Lego Star Wars Analysis

This advertisement would be targeting an audience of Star Wars Fans but also gaining the audience of people who enjoy playing with Legos. The audience is possibly more directed towards adults and teens. Adults will buy things like Star Wars legos for their children because they can relate to them. The purpose of this advertisement it to sell legos. This advertisements mode would be of visual and the media would be of digital. The advertisements design helps show that star wars characters can be made in to legos and is a simple visual. The background is red which helpful in getting peoples attention but is also the color red of the lego logo so they use their own style in making this ad. The positioning of the legos helps tell the narrative love story that takes place in Star Wars. The shadows that are given off from the legos also help us analyze that in the making of this advertisement they took a photo of it. This persuasive genre could be remediated by turning it into an animated movie, video game, or possibly even a gif to get the message across. Using an audio mode on this piece would not work because this advertisement is something you have to be able to see to understand,